Microenvironment is divided into. Supplier is AirAsia airline, is a cheap, easy-to-use access control.Service on the plane of air Asia. As the "snack attack" to order food and drinks on the plane, which added to the passengers.Best competitor of AirAsia in Malaysia, Malaysia Airlines, but air Asia. There are strategies to the market. Is created a pent-up demand whose high prices for air travel low-cost, AirAsia offered savings of up to 60 percent compared to the prices, and indeed, the MAS company's tagline "Now everyone can fly," the company's promise to its customers. public
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